Brand “Tasly” is the transliteration of the Chinese characters "天" (in Chinese pronounced as tian), "士"(in Chinese pronounced as shi), and “力”(in Chinese pronounced as li).
“天” stands for heaven or nature, it symbolizes mission. It could also be explained as the things or forces of the utmost importance in Chinese culture, such as strict and scientific laws, for an enterprise, "天" could also be interpreted as the ever-changing market and the customers.
“士” means either outstanding people, who made contributions to the prosperity of the country or to the health and safety of the people, or the coming guests with good faith.
“力” symbolizes power. For an enterprise, it refers to cohesion and the power of innovation, the competitiveness of seizing opportunities and productivity of prospering its business.
Enterprise Logo
You can see two Chinese characters “天” (heaven or nature), “士” (human), and an English letter “A” within the logo. It means that human and nature are mutual dependent as an organic whole.
The characters of “天” and “士” symbolize Tasly’s philosophical concept of “Harmonization of Man and Nature”, and the thought of sustainable development. The triangular shape is the most stable structure, which embodies the smooth and effective management style of the enterprise.
You can see three A's in the symbol which demonstrates our target of achievement. That is striving to become a first-class multinational group.
Standard color: The standard color of Tasly logo is composed by red and black, both of which symbolize solenm atomsphere and give people great visual impact. The red color represents the vigor and enthusiasm of Tasly people.
The design of this logo won the first award of CIS, and was collected into first volume of Chinese CIS Yearbook, which represents the highest level of CIS design in China.
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